About Pickado - Sell, support, scale

Learning expertise.Working together.

We design and deliver tailored training for the people who sell, support and implement your products, bringing the right disciplines together around your business goals.

Learning at scale

L&D specialists
40+
Programs delivered
120+
Languages localized
20+

What we do

Your knowledge.Ready for the people who need it.

A learning program has to connect company knowledge with what people need to do. We work with learning, sales enablement and product teams to shape training around their audiences and business context.

Instructional design, localization, media and program delivery work together, so the content and the way it reaches your teams are considered as part of the same brief.

  • We start with the goal

    We understand the audience, the task and the knowledge they need, then use that shared understanding to guide content and format choices.

  • We consider every audience

    We consider language, cultural context and learner needs when planning training for different teams and markets.

  • We give delivery a structure

    We connect specialists, subject matter experts and stakeholders through planning, content review and coordination.

The thinking behind our team

Built for scale.Structured for delivery.

At Pickado, our strength comes from how we combine structure with expertise.

Specialist expertise needs a clear delivery structure. Our team brings instructional design, localization and technical enablement together to create learning that fits real business environments.

For clients, that means connecting the people who understand the subject with the people who can explain it, produce it and prepare it for learners. Expertise becomes more useful when those disciplines work together.

Liviu Adomnica, Founder & CEO of Pickado
Liviu AdomnicaFounder & CEO, Pickado

Our disciplines

Different expertise.A connected learning team.

Six complementary disciplines cover the work between a learning brief and its delivery. The mix depends on what your project needs.

  • Instructional design

    Turn subject knowledge into clear learning journeys, interactive courses and practical activities, shaped around your audience.

  • Project & program management

    Bring structure to planning, stakeholder coordination and review, connecting the work of specialists throughout delivery.

  • Localization

    Adapt content for different languages and cultural contexts, with attention to meaning and consistency across versions.

  • Video & media

    Explain ideas through scripts, video, software demonstrations and animation that support the learning experience.

  • Technical writing

    Make complex information easier to use through documentation, job aids and materials that support people in their work.

  • LMS, reporting & BI

    Connect learning content with platform publishing and reporting, so your team can manage delivery and understand learning activity.

What clients say

Collaboration,in their words

Perspectives from the people we work with in learning, sales enablement and program delivery.

  • I have had the pleasure of working with Pickado for the past few years. The partnership has been nothing short of exceptional. I don’t say that often!

    Pickado’s team is professional, has a keen eye to detail, and consistently delivers top-quality projects & support. I truly value our partnership and highly recommend Pickado to anyone looking for a dependable and trustworthy vendor.

    Kacie READING

    Sr. Sales Education Manager, Lenovo

  • Pickado Enablement has become a trusted extension of Lenovo’s Global Sales Learning and Development team, consistently delivering high-quality learning solutions across instructional design, program management, multimedia development, and localization.

    Their collaborative approach, strategic insight, and commitment to excellence make them an invaluable partner in executing scalable, learner-centric programs for a global audience.

    Lucas Biggers

    Director, ISO Global Sales Learning, Lenovo

  • Over the years, I’ve worked with several third-party vendors in similar capacities, and none have met my expectations the way PICKADO does. In fact, they consistently exceed them.

    Their ability to deliver quality work on time, with professionalism and attention to detail, truly sets them apart. Communication with the PICKADO team is always clear, timely, and solution focused.

    Their professionalism, teamwork, and genuine investment in our success make them stand out. They consistently go above and beyond to support both my team and the stakeholders we serve. Working with PICKADO is not only effective — it’s enjoyable.

    I highly recommend them to anyone looking for a reliable, high-performing, and collaborative partner.

    Steve Leeds

    Sr. Manager of Training, Lenovo

  • I’ve had the pleasure of working with the Pickado team for the past 18 months, and I can confidently say they are an exceptional partner. Every member of their team I’ve collaborated with has been nothing short of outstanding.

    Liviu does an incredible job scouting and cultivating top talent—it's clear he has a keen eye for finding the best people. Each day, I'm grateful for the opportunity to work with such skilled, professional, and genuinely wonderful individuals.

    Their ability to consistently deliver this level of talent speaks volumes about their expertise. Thank you, Pickado, for your dedication and for making it possible to work with such an amazing team!

    Joni Grove

    Sr. Curriculum Specialist, Lenovo

  • We’ve worked with Pickado in several online training development project and are highly impressed with their work and ability to meet our scaling needs.

    Their instructional designers are great at transforming raw content into an engaging, interactive, and accessible training. Highly focused on developing high-quality training, the Pickado team definitely met and exceeded our expectations.

    Andreea Neagu

    Instructional Design Manager, Skillable

  • Since we started working together last year, Pickado has become a key partner in helping us bring structure to an area of work that was previously undefined for us.

    What stood out most was how you consulted with us on the best approach to each task before starting, ensuring everything was carefully planned and aligned from the get-go.

    Your professionalism, flexibility, and cultural awareness were especially valuable when working with our partners. You consistently suggested ways to improve how we worked together, always adapting to our needs and timelines.

    It’s been a pleasure collaborating with such a dedicated and thoughtful team. We’re excited to continue and expand this partnership.

    Eleonora Barile

    Program Manager, The Synergist

Trusted by global teams

Expertise that worksalongside your team.

Our clients bring product knowledge, business context and an understanding of their people. We bring the learning, content and delivery disciplines to help turn that knowledge into training. Clear communication keeps the work connected to the brief.

Trusted by teams at

  • Lenovo
  • Microsoft
  • VMware
  • OLX
  • FIFA
  • Feather
  • Motorola
  • The Synergist

Our purpose

Make knowledge useful.Help people put it into practice.

Our mission is to empower individuals and organizations with dynamic, innovative and personalized learning solutions.

In practice, that means shaping training around the people who use it: the products they explain, the customers they support and the work they need to carry out.

See the expertise in practice.

Explore an interactive learning sample, or find the service behind your next project.

Working with Pickado

Before we work together

Who will work on our project?

The mix of specialists depends on the work. Share your source material, formats and delivery requirements so we can discuss the skills, responsibilities and collaboration the project needs.

How long does a typical program take?

Timing depends on scope, source material, review stages, languages and publishing requirements. Tell us about your target date so we can discuss a realistic plan, including the input needed from your team.

Do you work with teams across different markets?

Localization is part of Pickado’s service offering. Share your target languages, audiences and regional requirements so these can be considered in the learning design and project scope.

What learning formats can you create?

We create custom eLearning, microlearning and tailored learning programs or academies. The format starts with your audience, the knowledge they need and how they will use it.

Who needs your knowledge?

Tell us about your teams, partners or customers, the knowledge you need to share and the delivery challenge. Let’s explore how we can work together.