Industry:
Technology, EdTech
Tools and practices used:
Articulate Rise 360, Synthesia
Scope:
Develop a high-impact learning experience for a global, diverse audience
About the client
Lenovo is a global technology leader, recognized for its innovation in PCs, infrastructure, and services. With a presence in over 180 markets, Lenovo drives transformation through its “Smarter Technology for All” vision, delivering solutions that span from pocket to cloud.
Project Goal
The objective was to develop a comprehensive enablement framework that:
- Drives an AI mindset shift across sales teams.
- Enables confident, value-based client conversations.
- Positions Lenovo as a responsible AI leader.
- Accelerates adoption of business unit (BU)-specific AI content.
Challenges
Delivering a cohesive, high-impact learning experience for a global, diverse audience posed several challenges:
- Varying technical expertise among sellers.
- Need for concise, engaging content that resonates with them.
- Alignment with Lenovo’s “Smarter AI for All” vision and competitive positioning.
- Integration of BU-specific messaging without overwhelming learners.
PICKADO solution
Pickado implemented a structured, collaborative approach:
- Five video modules created using Synthesia.
- Modular e-learning delivered via Articulate Rise.
- BU-specific follow-up tracks for deeper engagement.
- Enablement hubs and tools integration.
- Cross-functional SME collaboration to ensure technical and strategic accuracy.
During the Design Phase, the following were completed:
- Defined clear learning objectives: AI mindset, confident conversations, cross-BU collaboration etc.
- Outlined modular video structure (5 modules, 30 minutes total).
- Mapped objectives to topics: Global AI landscape, Lenovo’s AI vision, BU-specific use cases etc.
- Identified source materials with relevant information for the topics of the videos.
- Conducted multiple SME reviews and calls across all BUs to validate technical accuracy, messaging consistency, and instructional design.
- Planned evaluation strategy: confidence surveys, knowledge checks, feedback survey.
The Development Phase included the steps below:
- Created introductory framing content to set expectations.
- Developed video scripts and storyboards aligned with Lenovo’s AI narrative.
- Incorporated real-world use cases and discovery questions for practical application.
- Designed interactive checkpoints and a final knowledge check.
- Ensured accessibility and compliance (Alt Text, style guide adherence).
- Produced five core video modules using Synthesia, leveraging AI avatars and voiceovers for consistent, scalable delivery.
- Conducted iterative reviews with SMEs.
- All development outputs were translated into 9 languages to ensure worldwide accessibility.
Results & Impact
Key results and impact include:
- Comprehensive enablement package: 5 video modules, knowledge checks, and resource links, all translated into 9 languages to support global accessibility.
- Improved seller confidence in positioning Lenovo as an AI partner (measured via LMS surveys).
- Business impact metrics: AI attach rate growth, pipeline expansion, and increased AI mentions in client conversations.
- Alignment with Lenovo’s AI vision: Unified messaging across all business units, enabling sellers to present Lenovo’s full-stack advantage.
