About the Client
Lenovo is a global technology leader recognized for its innovation in PCs, smart devices, infrastructure, and digital services. Operating in over 180 markets worldwide, Lenovo continues to drive industry transformation through its “Smarter Technology for All” vision, delivering next-generation solutions powered by AI and modern computing.
Case Study Goal
The objective of this project was to design and deliver a comprehensive video-based learning series showcasing the key features of Lenovo Copilot+ PCs.
The content was developed to help customers clearly understand how Copilot+ functionality can enhance day-to-day productivity, creativity, and workflow efficiency.
The series focused on presenting feature value through real usage scenarios, while also ensuring that every function could be easily activated, configured, and personalized by the end user.
Challenges
The project required translating a complex set of AI-powered features into simple, engaging, and user-friendly learning content.
Key challenges included:
- Feature Activation & Setup Clarity
- Many Copilot+ capabilities require specific activation steps and configuration settings. The videos needed to guide users through these processes in a clear and structured way, minimizing confusion.
- Simplifying Technical Concepts
- The content had to explain advanced AI-driven features in a hands-on and easy-to-understand manner, ensuring the messaging remained accessible to a broad audience.
- Balancing Instruction with Engagement:
- The format needed to remain concise and visually dynamic while still delivering complete step-by-step guidance for each feature.
PICKADO Solution
PICKADO delivered the project through an end-to-end video development workflow focused on clarity, speed, and learner engagement.
Our responsibilities included:
Video Content Strategy & Structure
We designed the series as a modular collection of feature-focused videos, ensuring each topic was self-contained and easy to consume.
Screen-Based Demonstration Production:
Each video was developed using screen recordings that demonstrated real product workflows, showing users exactly how each Copilot+ function is enabled and used in practice.
Voice-Over & On-Screen Reinforcement:
To maximize clarity and retention, every video combined voice narration with text-on-screen guidance, ensuring key actions and steps were reinforced visually.
Consistent Learning Experience:
The series followed a consistent visual structure and pacing, enabling viewers to quickly understand each feature without needing additional support materials.
Quality Assurance & Final Delivery:
All videos were reviewed for instructional accuracy, consistency, and clarity before final delivery to Lenovo’s training and enablement teams.
Screenshots
Results
The project resulted in a complete Copilot+ PC video training series delivered successfully and aligned with Lenovo’s communication and training standards.
Key outcomes included:
- A series of 10 instructional videos covering the full range of Copilot+ PC features
- Clear, step-by-step demonstrations enabling users to activate and personalize AI functions confidently
- High engagement due to the practical, visual-first approach
- Strong client feedback confirming the effectiveness and clarity of the final series
The Copilot+ PC video series provided Lenovo with a scalable, easy-to-distribute training asset that supports customer adoption and improves feature awareness across global audiences.